Web-based Research
Horizon Research International is a pioneer in the field of web-enabled research. The cost, speed, and convenience advantages of Internet-based data collection are clear. This is precisely the reason we have developed a suite of research tools designed for web based data collection and on-line reporting of results that harness the speed, convenience, and value of internet-based research.

HTML Surveys
This is an interactive survey methodology that is quickly becoming as robust and sophisticated as telephone and mail surveys. It allows data piping, attribute randomization, and rotation similar to telephone (CATI) interviewing. Question formats can use radio buttons, direct entry boxes, or drop down boxes. E-mail invitations are typically sent to respondents along with a URL and password, that directs them to our web site to complete the assigned survey. The data collected from the research process is stored in a secure server environment and is backed up regularly. Reminder emails are sent to non-responders to increase response rates.

The r-E-spondent Panel
Horizon Research International maintains a growing base of e-respondents. This regularly updated panel of on-line users has thousands of respondents that fit many consumer target segments. By randomly selecting respondents from this panel, Horizon Research International can save its clients thousands of dollars in research costs and at the same time maintain the randomness and integrity of the research process. 

Our R-E-spondent research panel continues to grow through our efforts to pinpoint and recruit respondents using traditional and web-based advertising. Horizon Research International even offers its clients the ability to conduct research in a specific zip code area in the United States through the use of this research panel.

On-line Focus Groups
Qualitative marketing research has also seen the benefits from the Internet boom. Horizon Research International offers the ability to conduct focus groups on-line. Unlike most chat rooms, the on-line focus group room is hosted in a secure server environment where only our clients and invited respondents have access into the room through the use of a date specific password.

On-line focus groups can save travel costs and allow for an interaction among geographically diverse respondents. Transcripts of the groups can be provided to our clients.

To experience the power of this exciting new technology...
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Web-site Development Research
Proponents of the Internet medium continue to say that content, community, and commerce are the three driving engines of web sites. This is exactly where Horizon Research International can help clients to create better web sites to drive future visitation. Whether it is choosing a name for a new web site or evaluating the look, feel, or convenience of an existing one, Horizon Research International has customized qualitative research tools to help clients create better-performing web sites.

The Internet has exploded as a medium. Horizon Research International has the capability to use its 20 plus years of research experience to best use this medium to create customized research solutions for its clients that can save both time and money.