 With almost 150 clients served annually, Horizon
Research International has perfected the quantitative methodologies that range from telephone surveys to web-based
surveys. For a more exhaustive understanding of the data collection
methodologies used, please refer to our field service
methodologies page. Our
battery of multivariate tools consists of the most reliable and trusted statistical
methods that allow us to understand the multi-dimensional perspectives of today's
consumers. These methodologies analyze the data beyond the basic statistical tests and
correlations. Some of these methodologies include the following.
- Conjoint analysis
- Perceptual mapping and multi-dimensional
scaling
- Regression analysis
- Factor analysis
- Discriminant analysis
- Validity/Reliability analysis
Horizon Research International has the
right tools and the analytical know-how to turn data into information, and information
into insightful knowledge.
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