Horizon Research International provides its customers with far more than data or information. We become valued business partners by applying creative thought from extensive experience to research assignments that help our clients solve business problems.

Horizon Research International provides full service custom marketing research, analysis, and reporting for consumer and business-to-business product and service companies to help them understand marketplace dynamics. Our services include a wide range of marketing research protocols targeted towards strategic business issues.

Satisfaction studies
Satisfaction research, whether it is among customers or employees, can be an integral part of the success strategy of any organization. At Horizon Research International, we have 20 years of experience in conducting such research and relating it back to operational metrics that can be targeted for future improvement.

Brand equity
Every marketing strategy should ultimately work in concert to make a firm's brands more valuable. There are many different tactics and strategies that participate in strengthening a brand name: advertising, promotions, public relations, and research and development, to name a few. Measuring brand equity has often been requested of Horizon Research International.

Advertising tracking and favorability
A major portion of brand related research is the advertising research that needs to occur to understand how it is affecting the brand positioning. Horizon Research International has a range of methodologies to help track the effectiveness of your advertising and relate it back to the improvement in brand image. An information modeling process and proven recall measure are but a few of Horizon Research International's specially designed measurements.

Image and positioning research
Our image and positioning analysis moves beyond the overall image of the company or brand, relative to competitors. In order to add maximum value to the research, we start by identifying the most critical underlying dimensions of the brand or corporate image. We then associate those dimensions to an important outcome, such as probability to repurchase or recommend to others in the future.

Market segmentation
Mass marketing of a product or service sometimes results in a less-than-optimal use of marketing resources. For most products or services, there are identifiable sub-markets with a much greater profitability potential compared to the market at-large. Segmentation research (psychographic, demographic, value, needs, and behavior) seeks to identify these lucrative sub-markets, and to gain an understanding as to how they may be optimally targeted.

Pricing
At Horizon Research International, we have a range of tools and methodologies that help understand the shape of your product's demand curve (demand at various prices). An intelligent, well-conceived pricing strategy, driven by our trademark pricing research is often the key to achieving profitability for even the most brilliant marketing efforts. The key to successful price determination is understanding your customers' elasticity of demand. Our pricing strategies do just that to help you understand your product or service. 

Product and Service Concept Testing
In today's marketplace, the success or failure of a new product depends to a large extent on the core product or service idea and how this core idea is communicated or positioned. Rather than adopt an expensive test marketing strategy, marketers can test concepts in qualitative and quantitative scenarios that can be the value-oriented approach towards marketing. Whether it is a new sandwich or the rental concept for heavy-duty construction equipment, Horizon Research International has the tools and experience to help marketers test their products and service concepts.

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