When you need to go straight to the heart of your market segment, Horizon Research International can provide the kind of qualitative research that will explore new approaches, expand your market horizons, and turn one-dimensional information on your target into a multi-dimensional interactive reality you can reach out and touch. 

With years of experience conducting qualitative research in cities of all sizes throughout the United States, our researchers have well-honed skills for bringing out the full depth of information that each respondent has to offer, whether that person is one of 8-10 focus group respondents or an individual interviewee. Our qualitative research team can deliver every aspect of the research process, customized to your needs on any project:

• Consultation on appropriate methodology
• Sample design and list procurement
• Provision of facility and coordination of facility services at multiple sites. Visit our focus facility page to learn more about the same.
• Development of recruitment questionnaires
• Recruiting respondents or coordination of recruiting services at multiple facilities
• Development of discussion/interview guides
• Full-time, professional moderators to conduct the groups or interviews
• Analysis and interpretation of findings in a variety of formats, from full summary reports to succinct executive summaries
• Presentation of results

Click here to learn more about our qualitative tools