| Horizon Research
International's state-of-the-art qualitative center was designed by nationally experienced
moderators and is managed by a professional staff to ensure quality, integrity and
confidentiality on all projects. Location:
The facility is centrally located near business and shopping areas and a large medical
center, and is minutes from the intersection of two major interstates. For that reason it
is readily accessible to respondents, including all types of consumers, business people,
and medical professionals. The airport and hotels are less than 15 minutes away for
convenient client access. Our modern building includes free, well-lit parking and
handicapped access.
Discussion
Room: The large discussion room was designed for flexibility and optimal
observation from the viewing room. It includes a custom-made trapezoidal table and
expansive mirror that ensure an unobstructed view of all respondents. The table size is
adjustable to accommodate different size groups or individual interviews. The discussion
room is wired for telephone, Internet (including a fast ISDN connection), and electrical
access to allow use of computers and facilitate web site testing. Presentations and screen
contents during web site studies can be projected onto a large screen for easy viewing
from the observation room.
Client
Observation and Services: The viewing room is tiered to provide comfortable
seating for up to 15. Both the viewing room itself and the private client office adjacent
to it are wired to provide telephone, Internet, and electrical access, as well as
state-of-the-art phone conferencing capabilities. A high-quality audio system provides
clear sound in the viewing room and remote monitoring capabilities allow clients who are
unable to attend the groups to hear them live from anywhere in the world. Videotaping
services are included in the design for a high-quality record of any research project.
Food Service:
Full-service catering is available for any type of meal service for respondents and
clients. The facility includes a fully-equipped kitchen adjacent to the focus group room
to handle test product preparation when necessary.
Respondent
Recruiting: Horizon Research International employs only experienced in-house
recruiters who are skilled in finding the needed respondents from any demographic or
psychographic segment, including hard-to-find business executives and medical
professionals. This on-site staff is always proactive in problem identification and
resolution and is dedicated to providing responsive client service.
Off-Site
Research: We offer experienced recruiting and facility coordination in urban
and rural locations throughout Kentucky and across the nation.
Horizon Research International also
provides full-service qualitative research from design and moderating to reporting and
presentation of findings. Visit our qualitative research
page for more information on Horizon Research International's professional experience
designing and conducting focus groups and other kinds of qualitative research throughout
the United States.
Click here
to see a visual tour of our facilities. |